I found this great blog/article interviewing Harry Haney from Kraft Foods and it reminded me of some great conversations I had recently at ATC otherwise known as Argo Turboserve Corporation in Lyndhurst NJ.   It’s refreshing to talk to such forward thinking business executives in the logistics and supply chain industry.  Enjoy!

http://tinyurl.com/2886p8p

See how many you can guess. Not easy- I love movies and just got a few.

35mm from Pascal Monaco on Vimeo.

For all of the conflict Apple and Abobe are having over Flash on the iPhone and iPad, Adobe is pushing ahead with a Digital Publishing platform that starts with InDesign CS5. the article is here

Here’s a video (more style than substance, in my humble opinion) on how Wired is developing their iPad version of the magazine:

Write a case study on a successful project you’ve worked on. Post it on your website, blog, others’ blogs. Then promote it through links on Facebook, Linked In Twitter.

Kleenex adapts its packaging for summer sales downturn. Click here

You can also design your own Kleenex package

It’s been an awful allergy season and I’ve been experimenting with various otc products to help me breath without sounding like a wind tunnel. One of the products I tried was Zyrtec, which actually worked well for me, but what were they thinking when the designed the package?

For 14 tablets they have a large blister card that held 14 other blister cards, each with it’s own tablet. The small blister card is about 40 times the area of the actual pill.

What’s the justification for it?

One thought was that the package maintained product integrity, but you can buy the same pills in a regular bottle- at a much lower per pill cost.

So really, there is no justification.

Someone clearly  “sold” the client on an expensive, wasteful packaging solution (that by the way is loud and ugly) that takes away from the product and the environment.

As designers, IMHO, we should be above this and be offering solutions that add to the client’s interaction with their customers and the world around them- not detract from them.

In one of the many dumb branding moves we’ve seen over the past few years, GM sent a memo out at the beginning of the week asking employees not to refer to its cars as Chevys, but as Chevrolets. The justification was that in international markets they want to communicate their brand as Chevrolet.

This seems akin to Coca Cola asking it’s distributors to stop using “Coke”.

Yesterday, in a rare, rational corporate moment, GM backtracked on the memo saying they were not trying to discourage customers and fans from using “Chevy”.

There are 43 different recreations “>here of famous photographs using Legos. All very witty.

First lunar landing photograph recreated in Legos

Call someone you haven’t spoken to in six months, just to check in. See how you can help them.

Search for yourself on line. See what’s being said about you and if there are inaccuracies, contact the webmaster and correct it.